Branded Evolution develops, activates, and manages entertainment-marketing programs across multiple media channels. We work with brands, agencies, and media companies to build branded-content campaigns using transmedia, or cross-platform, methodologies. Our team includes Hollywood producers, technology developers, media scholars, and traditional and digital distribution professionals.
We take an anthropological approach to marketing by targeting consumers according to their current cultural and behavioral habits. Many of our programs create a natural bridge between web and television video properties through the implementation of emerging technologies. They are also participatory in nature - inviting fans to step inside and take ownership in the creation of content for their favorite brand. These engaging marketing experiences are crowdsourced and socially networked, allowing the programs to take on a life of their own - organically extending reach.
Lastly and most importantly, our programs turn your brand into a content platform of its own and ultimately achieve the goal of increased sales and market share.
